The goal of content marketing is to attract and retain customers by producing and disseminating high-quality material that is of interest to that customer base. It’s a standard method for companies to increase their visibility on the web in the hopes of making more sales or gaining more clients.
There is an abundance of resources available to aid with your content marketing efforts, whether you’re an individual, a small business, or a major corporation. However, not all of them come equipped with the tools you’ll need to run a successful campaign. Ocoya plays a role in this scenario. By empowering you to manage the entire content marketing process from ideation to distribution to analysis, it helps you take your strategy to the next level. As a result, you can accomplish whatever you need to do with regards to content development, publishing, and analytics, all within the confines of a single application.
The following is a summary of the key aspects of Ocoya that will aid in the success of your next advertising campaign.
Ocoya, what is it?
Ocoya is a comprehensive content marketing tool that helps with every step of the process, from brainstorming and planning to execution and analysis. You may make anything from advertisements, product descriptions, and blog post plans to GIFs, movies, and music with it.
Ocoya does more than just assist you create content; it also allows you to schedule posts across all of your social platforms and monitor the success of your content with in-depth analytics. The platform is still in beta as this is written, and new features are being added all the time.
How Versatile Is Ocoya?
When it comes to content production, scheduling, and analytics, Ocoya has you covered. Here’s a rundown of all the features Ocoya offers:
Produce Material for Multiple Social Media Accounts
When compared to other content marketing platforms, Ocoya stands out thanks to its in-house content creation features. This facilitates the process of content creation for several social media accounts, as well as scheduling posts and monitoring their performance.
Ocoya allows you to make a variety of different types of material, such as:
Twitter, Facebook, Instagram, Pinterest, and LinkedIn posts (pictures, GIFs, videos, sound bites, etc.).
Use the built-in AI (Travis AI) to generate compelling captions for your commercials, business, or items.
Hashtags that are both current and relevant for optimum visibility.
Travis AI, the company’s AI writing assistant, can generate up to 50 unique copy kinds in 26+ languages, including but not limited to advertisements, captions, and YouTube video descriptions. In addition, if necessary, it allows you to create social media ads that are tailored to each individual platform.
Launch Social Media and TikTok Ad Campaigns
Ocoya streamlines the process of creating and releasing cost-effective advertising campaigns on Facebook and TikTiok. You may efficiently promote your product or service on those platforms and reach the proper audience for as little as a few dollars.
Create Shorter URLs for Easy Sharing
Long URLs present a challenge when attempting to share a link on social media. Avoid this problem altogether by using the Jubb.ly included into Ocoya to shorten links before sharing them on social media. It also allows you to shorten numerous links at once and create individual QR codes for use in marketing materials like posters and flyers.
Picture Background Elimination
Ocoya includes a backdrop removal tool that you may use to easily eliminate unwanted backgrounds from your photos. It’s great for displaying visuals of products. This means that online merchants can use the tool to distribute high-quality photographs (with no distracting backgrounds) on their sites.
On rare occasions, you might prefer to hold off on publishing brand-new content. Or perhaps you want to increase your visibility by staggered-releasing a series of posts at different times.
Ocoya facilitates this by letting you pre-schedule your updates. You can view scheduled posts in a calendar view and make changes to them at any time.
Check the Stats of Your Ads
Ocoya provides analytics regarding your current marketing effort to aid you in reaching your objective. This includes data on the efficacy of your posts and adverts, as well as recommendations based on key performance indicators (KPIs) that you may use to fine-tune your campaign.
The amount of likes, follows, and shares are just some of the key performance indicators (KPIs) that Ocoya considers.
Ocoya’s Ease of Use
Sometimes the tool is too complex to grasp (and work with), and other times it lacks enough capabilities even to be labeled a marketing tool, making it difficult to use.
Ocoya disproves this belief by providing an excellent user interface (UI) alongside a full suite of essential marketing tools. With Travis AI helping with hashtags and captions, you can simply produce a wide range of content for your campaign in the onboard creative studio, then schedule posts and monitor their efficacy across various social media platforms.
If you have a team working on a campaign, the platform also provides workspaces where you can divide up your tasks and give each member of your team specific responsibilities.
To aid in content curation, scheduling, and analytics, Ocoya now integrates with the following tools:
Networking: FB, IG, Twitter, Linkedin, and TikTok
Shopping Cart Software: Shopify & WooCommerce
Canva, Unsplash, Pexels, Pixabay, and Giphy are great resources for content production.
Cost Comparison of Ocoya, Buffer, and Hootsuite for Scheduling
There are presently four subscription tiers available for Ocoya, each catering to a different audience. Silver, Gold, Diamond, and Platinum are the names of the tiers of these plans. In the diagram below, we compare the many options available to you.
In addition, Ocoya provides a 7-day unconditional refund policy. You have 7 days to request a refund if you don’t think it meets your needs.
At the time of this writing, Ocoya is running a limited-time lifetime deal on AppSumo that grants subscribers unlimited use of the service in exchange for a single purchase.
Use Ocoya to Simplify Your Content Marketing Efforts
It’s easy to get overwhelmed by content marketing’s apparent complexity. With the correct software, though, you can automate and streamline the process to the point that it takes much less time and effort.
Ocoya takes care of this so that your content marketing can run more smoothly. To facilitate the promotion and sale of your product or service to a larger audience through the use of ad campaigns and the management of postings across various social media platforms.
I hear you want to know more about Ocoya. Is it something you’d like us to examine thoroughly and compare to similar offerings? Leave a comment and let us know what you think.